• Privacy policy

Privacy policy

How Duraluxe Print handles your personal data

Contents

Who we are

This Privacy Policy explains how PRINT IDEEA SRL, operator of duraluxeprint.eu (“Duraluxe Print”, “we”, “us”), collects, uses and protects your personal data when you visit or purchase from our website, in accordance with the EU General Data Protection Regulation (GDPR) and applicable Romanian law.

Information we collect

We collect the following categories of personal data:

  • Device & usage data — browser type, IP address, time zone, cookie data, pages and products viewed, and how you interact with the site. Collected automatically via cookies and similar technologies.
  • Order data — name, billing and shipping address, email, phone number and payment details (processed securely by our payment providers). Collected from you when you place an order.
  • Customer support data — information you provide when you contact us for help.

How we use your data

We use your personal data to:

  • process and fulfil your orders, take payment and arrange delivery;
  • send order confirmations, invoices and service communications;
  • provide customer support and respond to your enquiries;
  • screen orders for fraud and keep our site secure;
  • improve our website and, where you have consented, send marketing.

Legal bases (GDPR)

We process your data under the following lawful bases: performance of a contract (to fulfil your order); consent (for marketing and non-essential cookies); legal obligation (e.g. accounting and tax); and our legitimate interests (to run, secure and improve our business), which we balance against your rights.

Sharing your data

We share personal data only with service providers who help us operate, including:

  • Shopify, our e-commerce platform — see Shopify's Privacy Policy;
  • payment processors, shipping/courier partners and analytics providers, as needed to provide our services;
  • authorities where required to comply with the law or protect our rights.

We do not sell your personal data.

Data retention

We keep your personal data for as long as needed to provide our services and to meet legal, accounting and reporting obligations. When it is no longer needed, we delete or anonymise it. You can ask us to erase your data at any time (see Your rights).

Your rights

Under the GDPR you have the right to access, rectify, erase, restrict or object to the processing of your personal data, and the right to data portability. Where processing is based on consent, you may withdraw it at any time. To exercise your rights, contact us at [email protected].

You also have the right to lodge a complaint with the Romanian data protection authority, ANSPDCP (www.dataprotection.ro), or your local supervisory authority.

International transfers

Your data may be processed within the EU and transferred to and stored in countries outside the EEA (for example by Shopify in Canada and the United States) under appropriate safeguards such as the EU Standard Contractual Clauses.

Cookies

Cookies are small files stored on your device that make the site work and help us understand how it is used. We use essential cookies (required for the store to function) and, with your consent, analytics and marketing cookies. You can manage cookies through your browser settings; blocking some cookies may affect how the site works.

Type Purpose
Essential Cart, checkout, secure login and core store functions.
Analytics Understanding site usage to improve performance.
Marketing Measuring and personalising advertising (with consent).

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The latest version will always be available on this page.

Contact us

For any privacy question or request, contact us at [email protected] or by post at the address below.

This policy is provided for general information and should be reviewed by a qualified professional to confirm it fits your business and legal obligations.

PRINT IDEEA SRL
193 Ștefan cel Mare Street, 550316 Sibiu, Romania
Email: [email protected]
Last updated: 13 August 2026